In the wake of the Covid-19 pandemic, it was imperative that the Clarets Trust came back with a bang – with a fresh vision for a new era. At the top of our agenda of things to do was redesigning our old logo, which served us well and can be found below. It is important then, to lay out our reasons for changing the logo and the influences behind our new design.
In truth, our old logo was dated and we felt we could better represent the vision of the Clarets Trust with a new design. The strapline to the old logo was vague, could apply to any club and makes no statement on what the Clarets Trust intends to do. Alongside this, the club crest was very much bolted on and did not fit in with the rest of the logo. It was time for a change…
We turned to local graphic designer William Tucker for help, but it wasn’t just the logo he was interested in. William spearheads Tucker Creative Studios and his initial meeting with the Clarets Trust board extended for an hour, as we laid out the importance of the Trust and our vision for the future. The new logo needed to show that the Clarets Trust is a group for the 2020s, not the 2000s. We only had one ground rule, that we wanted our new strapline to be included: ‘Fans Representing Fans at Burnley FC’ – because that is who we are at heart.
We couldn’t be happier with what William produced! Using some of the defining elements of the Burnley crest – which itself derives from the town’s coat of arms – the new Clarets Trust logo is a bold statement of a new era for our Industrial and Provident Society. There is no better time to unveil our new logo than to coincide with our big relaunch, on the day of such a massive game for the club. But let there be worry, Premier League, Championship or the National League, the Clarets Trust will always be here for you – Fans Representing Fans at Burnley FC!
Before we finish, a word from our wonderful designer, William Tucker:
“The Clarets Trust really capture what it means to be part of a community not only in football but in the place that it’s played. As such the logo that represents such an integral part of this community needs to do the same.
I took elements of the Burnley Crest as key imagery for the logo and used the bee as the focal point as it represents qualities that are integral to what Clarets Trust is about: hard work, community, and determination. I hope this new logo helps take Clarets Trust on the next step of their journey and brings together more fans through their shared love of football.”